Deadline Ltd has highly developed media training programmes (from half day to longer courses) for participants that enables them to gain the most out of media exposure.
An example of the training packages are:
1. Introductory Media Training
There are two packages available, a full day or a half-day up to four-hour training session for newsmakers who lack experience in dealing with journalists and interviewers.
Designed for groups of up to six people it aims to improve presentation skills, give participants experience in handling radio and television news and current affairs interviews, and improve their ability to get their message across.
Clients learn about how the media thinks, why it goes for the stories it does. They are taught how to prepare for in-the-field and studio interviews for TV news and current affairs as well as radio and print. They are taken through a series of scenarios that relate to their industry and many of the scenarios are based on real media events.
Sessions are usually conducted with a television cameraman on site or at Deadline’s premises and participants receive DVD copies of their interviews for further analysis.
2. Advanced Media Training
One-on-one training is available for more experienced clients. Concentrating on honing interview skills, especially in extended studio interview formats (e.g. Q&A, Campbell Live, The Nation and Morning Report).
Deadline consultants will also provide detailed feedback on interviews and stories in which its clients have participated.